Video content marketing

Critical Content Marketing Basics Every Business Needs to Know

Many companies have had to embrace content marketing after realizing that traditional forms of marketing were time consuming, lacked consumer engagement and led to very low conversion rates. Content marketing helps to increase website traffic and even boost a company’s overall credibility. Businesses that have come up with an effective content marketing campaign are perceived

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Facebook audience

Smart Strategies to Reach Perfect Audience on Facebook

Reaching the right audience using Facebook’s target features has become easier and more effective. The new and improved core audiences targeting options come with all the targeting features incorporate into all Facebook’s ad buying interfaces, making it easier for advertisers to reach the ideal audiences based on four main targeting types: Interests, behavior, location and

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viral social media

Why Businesses Should Use Digital Marketing and Embrace Social Media

There is no doubt about it, the world is transforming from analogue to digital and its transforming fast. More and more people consume digital content everyday through their mobile phone, tablets, laptops and personal computers. There is a lot of potential and great reach when using digital media to market brands. Digital media marketing is

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