Many companies have had to embrace content marketing after realizing that traditional forms of marketing were time consuming, lacked consumer engagement and led to very low conversion rates. Content marketing helps to increase website traffic and even boost a company’s overall credibility. Businesses that have come up with an effective content marketing campaign are perceived as experts in their industry. So how do you get started in content marketing for your business?
First things first, you must understand the real meaning of content marketing. It is a marketing strategy that utilizes content to boost customer loyalty by allowing the business to engage with its customers and in the long run, increase the opportunities for future business. That said, content marketing is not a direct selling strategy.
Focusing on written content that has a sales pitch will not create the kind of customer engagement you are looking for. It is important to focus on content that offers potential customers important information about your product or service. When people get a better understanding of who your business is and what products or services it offers, it is a great way to increase the brand’s credibility and recognition.
Below are 4 effective ways to make content marketing attract a high ROI.
One of the easiest ways to drive traffic to your website is by adding a blog and using it to share content. Create a weekly blogging schedule where you can post unique articles every week. You can also share content from other sources on your blog. Link these sources through your blog to get quality back links that will boost your search rankings.
2. INTEGRATING CONTENT MARKETING WITH SOCIAL MEDIA
Whatever you post on your blog should be promoted on your company’s social media channels. Don’t use your social media channels for direct sales. Make sure you engage with customer’s posts on social media and acknowledge their contribution. This will make the guests feel special and appreciated.
3. GET RID OF ADVERTISING MESSAGES WITHIN WRITTEN CONTENT
Most importantly, do not use every piece of content on your website as an opportunity to sell. People visit social media channels and your website looking for insightful information so make sure you present it in a creative and informative way. Offer tips and ideas in an engaging and creative way.
4. EFFECTIVE USE OF VIDEOS IN CONTENT MARKETING
Most importantly, incorporate videos within content because they offer great marketing exposure. Videos rank better on search engines like Google so they can make your website more visible. Furthermore, videos will increase the time a web visitor spends on your pages giving web pages a low bounce rate.
You can use effective content marketing to stand out from the crowd in a highly competitive market. The biggest complaint by most companies is the time dedication it takes to be effective. Hopefully, many will start to understand that content drives sales.